Product innovation is the kind of thing everyone talks about. We’re always hearing about about how companies are ‘innovating’, coming up with ‘innovative products’ or indulging in a bit of ‘product innovation’. But what does that actually mean? And when it comes to producing the best laptop bags on the market, how does innovation fit into that?
What does product innovation actually mean?
Let’s take a look at what this phrase innovation actually means. When we first started thinking about how and why we would innovate our laptop bags, laptop backpacks and laptop carry carry cases, first we had to look at what that would actually mean. Let’s start with the definition.
innovate – make changes in something established, especially by introducing new methods, ideas, or products.
Take Amazon. Its creator Jeff Bezos is the richest man in modern history. We’ve all seen Amazon grow, change, adapt and continually move. In short, it’s constantly innovating and the way it does it – and the success it garners from that – can teach us all a few lessons, as Tim Woods points out.